Conventions
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| Artist's rendition of the Convention Center and National Stadium and Swimming Center at the Olympic Green in Beijing |
The emerging meeting, incentive, convention and exhibition (MICE) segment has showed the potentials that tourist industry can tap. MICE have become an integral part of urban tourism in that it is lucrative in hard-currency earning and conducive to the development of relevant industries. The development of MICE has become one of the key indicators for measuring a city's international level.
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